Disney is one of the best business models I’ve ever encountered. I visited Disney World 18 years ago, and now I’ve returned—this time to Disneyland with my children. As I watched my kids experience the magic, I couldn’t stop thinking about how Disney’s model can inspire our own businesses and practices.
From the moment you step inside, you start to feel like you're receiving VIP treatment. These days, it’s easy to access anything, but what we truly crave is personalized care. Every Disney staff member is happy, polite, and fully engaged in making sure your experience is unforgettable. They greet you with warmth and genuine enthusiasm.
In that photo, we captured a memory. It was 7 p.m., and Mira, my daughter, was waiting for an autograph from a Disney character. We were all tired. My teenage son, of course, didn’t want to be in the photo, so he sat 20 meters away on a bench. But when our turn came, the Disney character Jessi didn’t just rush us through. She walked through him. She took Giray's hand, motivated him, and had the entire line of people applaud him. It felt like we had a personal photographer. She took individual photos, made us laugh, and created an unforgettable moment.
This is the difference between ordinary companies and truly successful ones: they make their customers feel unique and valued. Now, let me ask you: Are your employees engaging with customers, or are they distracted by their phones? Do they seem happy, or are they just going through the motions? Your customers come to you for attention and care—especially when it comes to something as important as their eyes. They need your expertise and, most importantly, your attention.
In my practice, I always emphasize the importance of avoiding distractions during working hours. We all have personal challenges, but when we’re at work, our focus should be on our patients or customers.
Also, have you noticed how professional Disney staff look in their uniforms? What’s the dress code in your practice? You want to impress your customers, but does your appearance reflect that? My brother enforces a dress code in his eight practices—everyone wears a white shirt or blouse. It’s smart and professional.
What could you do with your team’s dress code? Maybe assign colors for certain days—yellow for Thursday, blue for Friday? It’s all about creating a consistent, professional, and welcoming atmosphere.
Disney does this effortlessly. From their customer service to the way their employees present themselves, every detail is important. We can learn a lot from their model and bring that same level of care into our own practices.
So, as you reflect on your business, ask yourself: How can we make each customer feel special, valued, and confident? Whether it’s through personalized service, professionalism, or creating memorable experiences, even small changes can have a huge impact on customer loyalty and satisfaction.
At the end of the day, it’s all about making people feel like they’re the most important part of your world—just like Disney does
Feray TUNC, M.B.A
International Optician,Styling Consultant, Eyewear&Accessory Supplier #accessories giomiaeyewear hashtaginternationaloptician hashtagbusinesswomen
