When I moved to a new country and settled in a new city, I had to build my professional network from scratch.
Today, having built a strong network and launched my own business networking community, I’ve experienced both sides of networking: attending events to make connections and creating spaces where others can connect.
One piece of advice I consistently share with my clients is that networking plays an important role in building a strong personal brand. But it’s not just about showing up. It’s about knowing why you’re there.
I genuinely believe there is no wrong room.
You never know which conversation might lead to an opportunity, a collaboration or simply a different perspective.
But your time is also an investment. And where you invest it should reflect where you want to go.
Before choosing your next networking event, consider:
1. What is your intention?
Are you looking for potential clients, industry knowledge, collaborations or relationships with people who can challenge your thinking?
2. Who do you want to be surrounded by?
Not necessarily people doing the same work as you, but people who can introduce you to different perspectives and opportunities.
3. Where do you want to be in the future?
Sometimes the most valuable room isn’t the one that reflects your current position. It’s the one that introduces you to where you want to go next.
4. Are you prepared to invest beyond the event?
One conversation rarely builds a relationship. Following up, staying connected and showing genuine interest make the difference.
You don’t need to attend every networking event to build a strong personal brand. But you do need to understand why you’re showing up.
The room creates the opportunity. What you do with it builds your reputation.
How do you decide which networking events deserve your time?
