Expertise is common. Authority is rare.
In high-stakes environments—boardrooms, pitches, or key client meetings—perception is formed long before you speak. If your presence and positioning are misaligned, even the most brilliant expertise can be underestimated. I help client-facing professionals bridge the gap between being an "expert" and being the recognized authority in their field.
With over 20 years in marketing and brand strategy, I don’t offer "cosmetic" branding. My work is rooted in substance over noise. Having guided over 10,000 clients through my own optical practice and corporate consulting, I possess an instinctive understanding of how visual alignment influences human perception and commercial trust.
I believe your visual identity—including the strategic choice of eyewear—is not about fashion; it is about strategic visibility and commercial impact.
My approach integrates 8 years of corporate brand management with a decade of entrepreneurial leadership in the optical industry. Through Gio Mia and the Vision Club, I blend technical precision with the "warmth and clarity" that clients need to feel at ease and empowered.
Refined at the London College of Style, my holistic methodology focuses on:
Because competence alone is rarely enough. Whether you are selecting your signature eyewear or elevating your entire professional brand, I ensure that how you are perceived matches the true value of your thinking.
Style You and Your Business — by Feray.
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